Thursday 25 February 2010

When friends and family invest, the lines can get blurry...


"
Son, have you laid the table?"
"Yes Dad, its all there - Calculators, spreadsheets, my attorney..."


To the average Joe, hearing someone's an entrepreneur screams words like ambition, motivation, visionary, restlessness, successful (one hopes) and so on. But what about words like vulnerable, dependent, home-breaker...? Ok, perhaps home-breaker is a little extreme, but its not unheard of as the journalist Meg Hirshberg of Inc.com will tell you. Entrepreneurs often live in financial instability with little or no personal income and therefore demand the support of family and friends, especially at the early stages of business development. In fact, anyone who's started up their own company has gone to friends and family for support at some stage. Offering contacts, advice, housing, emotional support and occasionally finance, friends and family are invaluable resources for entrepreneurs and first-timers in particular. Yet its not something that one should approach lightly. Lending from loved ones can be a double edged sword with alienation, resentment, emotional instability and fragile relationships possibly ensuing.

Building a business requires sacrifice both in your private and business life especially where money's involved. In regards to family life, this may be the carefree family meal or chat on the phone suddenly taking the shape of a board meeting. Are you willing to sacrifice the relationship you hold with your friends and family over your business? Consider for a moment a few hypothetical case studies:

• You're desperate for money. You offer your parents 20% of the business in return for a considerable amount of money. You suggest they sign a minor shareholder agreement but they laugh it off, offended at the suggestion. To your parents, their holding in your company is an asset they want to maximize a return on, with your life coming second. They have their retirement to think of. To you, the business is your livelihood. So two years down the line, when the business is booming and your parents try to force an IPO against your will, your life takes a nasty turn. Their voting rights cause a rift in the company and your relationship. Family meetings now happen only in the presence of attorneys from both sides and both your business and family life are on thin ice...

• The business you and your husband needs financing. Because your mother loves you and trusts in you and your abilities she invests. Down the road, you're in the same position and you don't want to ask your mother for more money knowing her pension is at risk yet your husband asks your mother for more money as its the only possibility he sees. Despite asking her not to, your mother invests. Her business sense is clouded by her love for you and her unwarranted faith in your business. She can't say no but you think she may as well be putting coins into a one-armed bandit. You're tormented by the potential failure. Suddenly there's a fracture between you and your husband and there's mounting tensions surrounding your mother's livelihood. The business falls through, you resent your husband for encouraging your mother to invest so heavily. You mother resents you for putting her in this position and her fortune has been imperiled.


Its hard to deny that debt erodes healthy relationships. My father has told me time and time again never to lend money - "James, don't lend money to your friend. If he needs it that much and you can afford it, give him the money. He won't forget your generosity and most importantly, he won't end up resenting you". Wise words, though not always effective when considering the kind of money involved in setting up a business! Most of the time, we cannot afford to remove our friends and family from the equation. In fact, having a degree of family investment can be essential in securing Venture Capital funding; some VC's will insist on it, knowing that you'll be truly committed to your project, doing everything in your power to prevent the fortunes of your loved ones being imperiled and by default, their investment too.


So how does one avoid falling into the above scenarios?

• If you take from relatives, get them in and out quickly with short-term debt. If you have to give up equity, press for a shareholder agreement. Wherever possible, structure the transaction as a loan rather than equity so valuation doesn't become an issue.

• Work out exactly how much you need from them. Be practically minded about it - can they afford to give it? Can you afford to take it? Think on their behalf as decision making may not be as lucid when family is involved - how will it affect them? Can they comfortably afford to lose the money they invest?

• Don't be lazy about finding all other options available to you. Bank loans? Grants? Seed investment? Business angels? Partnering to cover costs? Sponsorship? Minimize wastage. Cutting unnecessary expenditure and so on...



In the right conditions, family funding can work out - Money is raised. Money is returned with interest. Everyone goes away happy. Be reasonable in what you ask for, don't abuse your loved ones trust and seriously consider the potential outcome of your loan to their finances, your business and your relationship... otherwise you may end up grasping for that calculator instead of your fork at the dinner table or, heaven forbid, your attorney!

Thursday 18 February 2010

Why not start a microbrewery?

Are you looking for something to do? Do you consider yourself an excellent real ale drinker and connoisseur of a great brew? Well look no further than setting up a microbrewery....

There are around 600 microbreweries in Britain, and 70 of them started last year. The industry had a huge surge in the 1980’s but declined because of a flood of poor tasting beers. Once again however the industry is gathering steam and it could be an excellent time to sink your teeth into an industry which can be very rewarding.

Craft Brewing, the art of making beer in small scales, refers to a brewery which focuses on experimentation, customer support and loyalty as well as an inventive and additive free way of brewing. You will need 4 ingredients, a garage, great taste buds and hard graft. It is estimated that setting up a small scale microbrewery will cost you around £50,000. It is also much easier to ease production in your plant rather than expanding the infrastructure you have, so it could cost you up to £120,000-£150,000 to set up a decent sized brewery!

Whoa.. That is a huge amount of money!” I hear you scream. Well yes, but you need to cover the basics.

• A decent and impeccably clean space to brew the beer, or just a garage.

• The brewery equipment; depending on how ambitious you are, will be your main expenditure, http://www.brewplants.com/.

• Ingredients; water, barley malt, hops and yeast; Prepare for some serious experimentation and market testing before you commit to a mix.

• Licences; Customs and Excise licence to produce beer, registration with the Environmental Health Officer and informing the Trading Standards (they will all expect to visit the brewery, so get them over as soon as possible!)

• Casks, to transport your beer and potentially outsourcing bottling to sell online or at fairs.

It is not all doom and gloom though. There are a large number of grants available for start-ups employing local people, starting non-tourist based enterprises and sustainable development funds (i.e. run your plant on bio fuel or recycle everything especially the bottles)

This is still a lot of money, will I make a profit?

Well a large number of breweries that start fail, and apart from being incompetent it is normally down to market research. Neil Morrissey set up a microbrewery and pub. After a large influx of fancy celebs he went bust in 18 months. The pub never turned a profit! Not only was Morrissey far too arrogant and not really too bothered about the costs of revamping a pub and brewery, he also ignored the locals. 80% of your beer sales will come from 20% of your customer base. Therefore you must find out what they want, if there is room for your brew in an increasingly competitive market place and where you will sell your beer. I cannot stress highly enough that market research is the key to developing your business. Go to pubs in the area and see if they will take your home brew. Check out the competition from local ales in pubs, farmers markets and local shops. Remember your ale will not travel far on natural ingredients and so you need to rely on the locals and seasonal tourism to keep you going. Join up to the Society of independent brewers, SIBA at http://www.siba.co.uk/ they are incredibly helpful and contact other microbreweries for advice. It is a friendly community and most breweries are willing to share their experiences, if not their hop mix!

Then the fun times...

You get to try a lot of beer! The best brews come from trial and error, get the crowds in to try your first brews and see which ones are the best. You must win a few awards for your beer so get it into the competitions, CAMRA is a good start. Be creative in your marketing, branding and sales pitches and be adventurous, http://news.bbc.co.uk/1/hi/scotland/north_east/8278312.stm.

Remember it will be hard work and fun times and not a commitment to take on lightly, but the research is probably one on the best “research assignments” you will ever take on!


Related articles:

http://news.bbc.co.uk/1/hi/business/8513072.stm

http://www.fwi.co.uk/Articles/2006/09/12/97733/So-you-want-to.Start-an-on-farm-brewery.htm

Wednesday 17 February 2010

Business Link is Closing!

Over the weekend Mark Prisk, the shadow business minister, revealed his plans for Business Link if the conservatives get into power. As this is looking increasingly likely, the current consensus is that the Tory Party has an 11% lead in the polls, then the future looks grim for Business Link and impartial help for small businesses.
Business Link is an impartial network of 1,600 advisors across the UK. It is also an extremely helpful website which provides a simple to navigate guide to business basics. The two very different strands of the service provide very different results.

The Regional Business Links

Advisors who will eventually agree to meet you and discuss your business’s future. The majority of Business Link’s £190million running costs are put into the Regional Business Links however for us entrepreneurs all you do is get passed from pillar to post. I have tried to contact a number of RBLs and because I run an internet business with bases across the UK I can never get passed the first question, “which region is your company based in? Oh no Sir, you have come through to the wrong department, let me pass you back to the infinite maze of switch boards and inefficiency.”

The Business Link Website

The website, www.businesslink.gov.uk, is a fantastically easy way to find advice about the basic procedures a business needs to follow to start up, navigate a maze of red tape and hopefully run a successful business. The website provides a clear path through the piles of advice that is found on forums and other sites and gives an entrepreneur the basics.

Apparently only a tiny percentage of businesses use Business Link and almost all are dissatisfied with the service. However I bet that almost all businesses in the UK have had a look at the website and found it useful. The solution from the Shadow Minister seems to be a positive one, to repackage the website as a separate entity and to disband the Regional Business Links. This will save the government a lot of money, which will be a welcome break but will it damage small businesses?

This depends on the replacements to Business Link. Regional Enterprise Agencies, like http://www.theenterpriseagency.co.uk/about.asp , are being promoted to a government backed source of advice. Local funding from councils and Chambers of Commerce will be matched by the government for the first 3 years, after which funding will be withdrawn and the agencies will have to fund themselves through incubator portals etc.

The thinking behind the move is to save money and let people who understand business, i.e. not civil servants, help advise on how to run businesses. Simple but it seems the government will be destroying a large knowledge based that has been building since 1993. I am all for change, especially in bureaucratic inefficient agencies, but if it has cost an estimated £323 million to build up, the government should think twice about scrapping the service altogether!

Advice for Mark Prisk MP

Harness the potential for learning embodied in the history and cases Business Link has advised on. The advisors must have identified common themes to success and failure in different aspects of a business, have them share their advice and insights! Build on the excellent infrastructure and format of the Business Link website and integrate the knowledge trapped in Regional Business Links, helping the entrepreneurs of the future to navigate the mistakes of the past.

Tuesday 16 February 2010

Choosing an internet brand

Our domain name was the result of months of searching, brainstorming, cursing, anger and disgust at people who register domain names for fun or to sell them back to you. New enterprises are being cut off at the head by selfish, profit hunting domain hoggers! Launchpad.com, an excellent domain for our start up is being sat on and will only accept bids in excess of $1,250,000! Unbelievable yet its not just the premium domain names. We searched through well over a thousand names which had been registered and parked. The world if internet branding needs to be addressed by ICANN, the Internet Corporation for Assigned Names and Numbers.

Right now, ICANN is changing the domain name registration options. In November 2009 they started excepting bits for .whatever domains. This will allow the user a degree of freedom when branding their internet start-ups; we could register www.ideas.launchpad and all for the small fee of $185,000! Oh yeah, we also have to run a registry for the .launchpad domain. This might be possible for Virgin Corporation or a country, but it will hardly help the poor entrepreneur!

A possible solution would be to require domains to be active or to forbid them from re-registering after a period of inactivity. Unfortunately, domains simply re-direct to other used websites owned by the registrar. I wish i had the solution to this problem.

There is a silver lining however - Internet branding has proved that real word domains are not essential, i.e. Google or Yahoo! Blogs, brand design, social marketing, viral media and consumer interaction will develop a nonsense word into the next big thing. Its easy to see that the future of internet branding will be in creative and supported names. So don't despair in your branding mission, think way outside of the box and think about which suffix best suites your website/ company.

Don't forget the .biz, co.uk, .net etc domains - not everyone needs a .com!

Good luck,

Tom for the launchlings.com team

Monday 15 February 2010

Welcome to the launchlings Lite

This blog will keep you up to date with the developments at launchlings.com, it will inform you of things we find interesting and collaborations which are going on right now!
Firstly I think it might be useful for you websurfing folk to know a little about what we intend to accomplish.

Launchlings is a new website start up which will allow people to evaluate and develop their business ideas online. Very simple.

Brilliant entrepreneur/idea people, will be matched to creative and skilled independents looking to work on new business ideas. You will discuss your ideas, see how you could develop them and eventually hand out stakes in your ideas to motivate one another in a secure environment, all of which  will make you ridiculously rich!!

Simple, but until now it has been impossible to safely evaluate your ideas without them being stolen. We have found the solution - why not recruit people to your idea rather than letting everyone browse over them as on other enterprise websites.

You may be wondering why would I share my idea with someone, and why would they care??

Well, you will choose who you collaborate with based on a new and advanced feedback system and their full profiles. They will want to work with you because your idea is brilliant (obviously!) and because if they help you out and collaborate with you, you will give them a stake in the idea's future, be it in equity or revenue sharing.

Seems simple?
We think it is... To try us out and evaluate our website please sign up for the soft launch at www.launchlings.com or tell us what you think below.

Many thanks
Tom from launchlings.com

 
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